Press Release Summary: It\'s an era of cutting-edge competition and it is necessary to stay at top of the ladder in order to survive and web business is no different. Search Engine Optimization is a lethal weapon to stay at the top of the search engines.
Press Release Body: Various organizations provide SEO services to its clients in order to keep them at the top spot in the search engines. In today\'s date no site can get popular in absence of an effective SEO service, unlike earlier times when the norm of the market was first-come-first-publish.
In a survey by \'AccuraCast\' it was revealed that 81% of worldwide Internet users(256 million people), visited a search engine in December 2006, in UK search engines receive the highest traffic rate as compared to all other web sites.62% of surveyed advertisers plan to increase their expenditure on SEO in the span of one year.
Rupiz Media (http://www.rupizmedia.com/) is one of the leading providers of SEO services, Meenakshi Wali,Business Development Head of the company,states ,\"SEO service is the only way for web sites to reach their potential audiences."
Ms Wali gave certain key tools which can help a business in effective search engine optimisation.
Hit Tail- It reveals key words that people use to reach a site. This tool can be used to identify their customers searching habits.
Keyword Suggestion Tools - It lists the keywords that one can use while making his website, defining categories etc. This tool helps the users in easy management of their site\'s search rank by letting them know which words to use.
Backlink and Anchor text tool - This tool tells a webmaster that who is linking to his site and what link text is he using to do so. This can also help the sites to identify their viewers
Keyword Analysis - This tool tells yours and your competitors rank on the basis of any term. This tool is essential to know one\'s standing in the web world.
\"All these tools definitely enhance the crawler-friendliness of a business website making them more popular and thereby maximizing RoIs in the long run\", adds Meenakshi Wali.
Web Site: http://www.rupizmedia.com/
Contact Details: Rupiz Media H-23, Sector-63, Noida-201301, Uttar Pradesh, India Tel: +91-120-4216962 E-mail: press@rupizmedia.com Site URL: http://www.rupizmedia.com/